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Tag Archives: business
The Long March to Marketing Chinability – Cultural Intelligence and Business Success
by DR. DR. ANDREAS TANK Doing business in China is not a sprint but a Long March. Even after almost four decades of reform and opening, success factors for many companies remain a great unknown. Aside from economic conditions and government … Weiterlesen
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Verschlagwortet mit 7Up, access, advertising, BASF, Be different, benefit expectation, BMW, Brita, business, Chinability, Chinese, competence, competitive advantage, Cornetto, Cultural, Cultural Revolution, culture, customer, Deng Xiaoping, Donut King, Dr. Oetker, Dragon, economy, entrepreneurial activities, 雀巢, 马牌, face, FMCG, GC Ticker, German Chamber Ticker, Germany, Gift Packaging, Gold, government, Great Leap Forward, habits, harmony, Hollister, imported, Intelligence, Kelloggs's, Lactana, language, Lay's, Lego, Lipton, little emperors, Long March, luxury, Marketing, MasterCard, medicine, Mercedes, middle class, modern, Nespresso, network, nutrition, Olé, opening, opportunities, Pantene, positioning, preference system, preparation, Pretz, products, purchasing behavior, Radeberger, red, reform, Silit, Smart, socialization, strategies, success, Summer Palace, superlatives, supermarket, Töpfer, The best or nothing, Tradition, Vidal Sassoon, WeChat, Yellow Label, Zott, 可口可乐, 多乐星, 七喜, 乐高
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Nivea in China – The tradition of beauty lives on
Hamburg and China look back on a long history of trade relations and there is no doubt they were always taken particularly seriously. After all, one of the most important players has always been Hamburg-based Beiersdorf Group with its world-famous … Weiterlesen
Veröffentlicht unter Fallstudien
Verschlagwortet mit advertisements, beauty, Beiersdorf, Beijing, birthday, blue tin, body care, brand, brand name, business, campaign, chemists, China, Chinese market, commitment, communication, competitors, confidence, cosmetics, counterfeits, cream, dealer, department store, distribution channel, 能维雅, first-time-buyers, Germany, Golden Twenties, Hamburg, history, Hong Kong, individuality, knowledge, Marketing, newspaper, Nivea, phonetic, popular, price, product launch, promotion, Qingdao, recognition, samples, self-fulfillment, semantic, Shanghai, skincare, stylish, success, Tianjin, Tradition, translation, 妮维雅
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