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Rising Above the Crowd – Chinese buyers of luxury goods looking for individual exclusivity
Published in: ChinaContact Hamburg Summit Special 11/2016 Chinese consumers are purchasing more luxury goods than ever before including cars, handbags, cosmetics and consumer electronics. In 2015, they purchased nearly half of the goods in this category sold worldwide. What company … Weiterlesen →
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Verschlagwortet mit 7 series, advertising, affluence, airports, animals, artefacts, Badminton, Bally, BASF, BMW, boutiques, brand experience, brands, buildings, Burberry, business instinct, cars, chauffeurs, Chinability, ChinaContact, Chinese New Year, colour, confidence, consumer electronics, consumers, cosmetics, Cultural, Deng Xiaoping, different, disappointment, Display, Duty Free, dynamic, E-Commerce, economy, Estée Lauder, exclusivity, expectations, expensive, face, Frankfurt, Germany, goods, gourmet food, Gucci, Hamburg Summit, handbags, Heinemann, history, import brands, individual, individual exclusivity, intercultural talent, international, internet population, Jil Sander, Kühne, Lang Lang, Lin Dan, luxury, Marketing, Meissen Couture, middle class, mobile apps, modern, Montblanc, Mouton Cadet, Nivea, numbers, Online, opportunities, personalities, plants, potential, prestige value, purchase decision, quality perception, ranking, reform, rich, Rothschild, Shanghai, sheep, shop windows, Slogan, Smartphone, Status, staying power, Steinway, study, success, success story, superlatives, target group, Tradition, trendsetters, understanding, vinegar, WeChat
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