Tag Archives: cosmetics

Rising Above the Crowd – Chinese buyers of luxury goods looking for individual exclusivity

Erstellt am Oktober 31, 2016 von China Marketing Blog

Published in: ChinaContact Hamburg Summit Special 11/2016 Chinese consumers are purchasing more luxury goods than ever before including cars, handbags, cosmetics and consumer electronics. In 2015, they purchased nearly half of the goods in this category sold worldwide. What company … Weiterlesen →

Veröffentlicht unter Unkategorisiert | Verschlagwortet mit 7 series, advertising, affluence, airports, animals, artefacts, Badminton, Bally, BASF, BMW, boutiques, brand experience, brands, buildings, Burberry, business instinct, cars, chauffeurs, Chinability, ChinaContact, Chinese New Year, colour, confidence, consumer electronics, consumers, cosmetics, Cultural, Deng Xiaoping, different, disappointment, Display, Duty Free, dynamic, E-Commerce, economy, Estée Lauder, exclusivity, expectations, expensive, face, Frankfurt, Germany, goods, gourmet food, Gucci, Hamburg Summit, handbags, Heinemann, history, import brands, individual, individual exclusivity, intercultural talent, international, internet population, Jil Sander, Kühne, Lang Lang, Lin Dan, luxury, Marketing, Meissen Couture, middle class, mobile apps, modern, Montblanc, Mouton Cadet, Nivea, numbers, Online, opportunities, personalities, plants, potential, prestige value, purchase decision, quality perception, ranking, reform, rich, Rothschild, Shanghai, sheep, shop windows, Slogan, Smartphone, Status, staying power, Steinway, study, success, success story, superlatives, target group, Tradition, trendsetters, understanding, vinegar, WeChat | Hinterlasse einen Kommentar

Nivea in China – The tradition of beauty lives on

Erstellt am Mai 16, 2012 von China Marketing Blog

Hamburg and China look back on a long history of trade relations and there is no doubt they were always taken particularly seriously. After all, one of the most important players has always been Hamburg-based Beiersdorf Group with its world-famous … Weiterlesen →

Veröffentlicht unter Fallstudien | Verschlagwortet mit advertisements, beauty, Beiersdorf, Beijing, birthday, blue tin, body care, brand, brand name, business, campaign, chemists, China, Chinese market, commitment, communication, competitors, confidence, cosmetics, counterfeits, cream, dealer, department store, distribution channel, 能维雅, first-time-buyers, Germany, Golden Twenties, Hamburg, history, Hong Kong, individuality, knowledge, Marketing, newspaper, Nivea, phonetic, popular, price, product launch, promotion, Qingdao, recognition, samples, self-fulfillment, semantic, Shanghai, skincare, stylish, success, Tianjin, Tradition, translation, 妮维雅 | Hinterlasse einen Kommentar

Tag Archives: cosmetics

Rising Above the Crowd – Chinese buyers of luxury goods looking for individual exclusivity

Nivea in China – The tradition of beauty lives on

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