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Tag Archives: 可口可乐
David Ogilvy on China Advertising in 1983
„Until 1977 advertising in China was considered evil, so there wasn’t any. But in 1978 the government endorsed its use. The advertisements look like specification sheets. There are commercials on Chinese television, most of them for industrial products like electronic … Weiterlesen
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Verschlagwortet mit 1983, advertising, advertising medium, agencies, billboards, broadcast, China, circulation, Coca Cola, commercials, communal speaker, David Ogilvy, Dentsu, electronic, government, industrial, Japan, magazines, Marlboro, McCann-Erickson, motors, need, newspapers, office, Ogilvy, Peking, population, Radio, Sanyo, Shanghai, specification, trade, 可口可乐, 万宝路, 三洋
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The Long March to Marketing Chinability – Cultural Intelligence and Business Success
by DR. DR. ANDREAS TANK Doing business in China is not a sprint but a Long March. Even after almost four decades of reform and opening, success factors for many companies remain a great unknown. Aside from economic conditions and government … Weiterlesen
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Verschlagwortet mit 7Up, access, advertising, BASF, Be different, benefit expectation, BMW, Brita, business, Chinability, Chinese, competence, competitive advantage, Cornetto, Cultural, Cultural Revolution, culture, customer, Deng Xiaoping, Donut King, Dr. Oetker, Dragon, economy, entrepreneurial activities, 雀巢, 马牌, face, FMCG, GC Ticker, German Chamber Ticker, Germany, Gift Packaging, Gold, government, Great Leap Forward, habits, harmony, Hollister, imported, Intelligence, Kelloggs's, Lactana, language, Lay's, Lego, Lipton, little emperors, Long March, luxury, Marketing, MasterCard, medicine, Mercedes, middle class, modern, Nespresso, network, nutrition, Olé, opening, opportunities, Pantene, positioning, preference system, preparation, Pretz, products, purchasing behavior, Radeberger, red, reform, Silit, Smart, socialization, strategies, success, Summer Palace, superlatives, supermarket, Töpfer, The best or nothing, Tradition, Vidal Sassoon, WeChat, Yellow Label, Zott, 可口可乐, 多乐星, 七喜, 乐高
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