Schlagwort-Archive: 可口可乐

David Ogilvy on China Advertising in 1983

„Until 1977 advertising in China was considered evil, so there wasn’t any. But in 1978 the government endorsed its use. The advertisements look like specification sheets. There are commercials on Chinese television, most of them for industrial products like electronic … Weiterlesen

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The Long March to Marketing Chinability – Cultural Intelligence and Business Success

by DR. DR. ANDREAS TANK Doing business in China is not a sprint but a Long March. Even after almost four decades of reform and opening, success factors for many companies remain a great unknown. Aside from economic conditions and government … Weiterlesen

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